Have you ever cooked before? Then you should know cooking = the right ingredients + the right process. If the end product doesn’t come out right, you have to keep tweaking the ingredients, or your process. Sales don’t have much to do with charisma, “brass balls” or being pushy. (Unless you’re pushing really shitty products and it’s your last resort) It’s actually the OPPOSITE of the Glengarry Glen Ross stereotype: it’s mostly about understanding and relating to your customer. You want to get in their zone, figure out their real pain points. Not just hammer them with your hard pitch. The goal here is not to create a new system, but to paint a picture of what sales is really all about. And maybe take some pressure off you in the process. Use these tips to help you write better ads, angles, and landing pages. Step One: Make Everything about the Customer: What’s everybody’s favorite topic? Themselves. It’s the subject they know the most about, and people
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