These days,
the internet is flooded with very useful information about
entrepreneurship and starting a business. But often time you will need to
separate the wheat from the chaff in order to get the right information.
But, this
goes beyond just finding a random web designer and telling him to create a web
site for your business. Already, the internet has a lot of crappy websites and
you should not add your website to the long list.
Usually the
process of starting a business begins with an idea. Once you think the idea is
good enough to build a profitable business with then the next step is to
develop your business idea in to a viable business plan.
A business
plan is one of the most important ingredients when preparing the recipe for a
successful business. Without a well written business plan, your investment in
your business may just be akin to flushing money down the drain.
In this
post, we’ve highlighted a series of easy-to-follow steps that you need to
successfully start your business and execute that amazing business idea.
Step by Step Guidelines:
Step by Step Guidelines:
Step One: Develop Your Business Plan:
It is
possible for you to ask someone to write a business plan for you but it will be
best for you to write it yourself.
An Ideal
business plan has the following aspects:
- · The Executive Summary
- ·
Business
Description
- ·
Market
demand
- ·
Competitive
analysis
- ·
Design and
Development
- ·
Operation
and Management
- ·
Resources
- · Financial forecast or projections
Executive
Summary
The highlight
of your business plan is found within the executive summary. Basically, the
major points of the business are usually outlined in just this single page of
the executive summary.
Business Description
Here, you’ll
discuss the industry you’re starting your business in, while taking a look at
the present and future of the business in the industry. It includes present and
future projections.
Market Demand
This is
based on the analysis of your market. After the evaluation of your market, you
can then proceed to identify your target market. The identity of your target
market is very important because this is what influences your market
strategies.
You can
easily formulate the right techniques on how to impart value to your target
market as a means of generating sales and boosting your company’s profitability.
Competitive analysis:
This chapter
involves analyzing your competitors’ strengths and weakness will help you
identify the potential opportunities and threats in your prospective business.
In terms of the weakness, you can leverage on them to create your unique
selling point. It involves preparing the SWOT analysis.
Design and Development
This applies
particularly to businesses that are into product development. This phase does
not necessarily apply to service based company.
In the
design and development phase, it is essential you create a budget to cater for
these aspects. That is, the aspect of developing your products.
Operation and Management Plan
This is
another important aspect of the business that many new entrepreneurs often
neglect. Once your business begins operation, you’ll need to have an operation
and management schedule that should be strictly followed. This should be
clearly explained in your business plan so that you can have an idea of your inflow
and outflow.
Most times,
there are a lot of expenses at the initial stage of starting a business and
you’ll need to take this into consideration when planning your business.
Resources
You cannot
start a business without resources and you will need to ascertain your
resources. The best way to do that is to write down what you have and what you
may possibly need. Also, you may have received support from your family and
friends. In this case, you should ensure that these sources are clearly noted
in your plan.
Financial Forecast
Although the
written forecast for most businesses is often different from reality, it is
still necessary that you write it down in your business plan.
Particularly,
if you’re looking for funding, one of the things potential investors often look
at is the forecast. It puts things in perspective and gives them an idea even
if vague of what to expect from your business.
To get a
business plan written for you Contact: +2347069476879
Step Two: Register your business
The next step
after mapping out your business plan is to get your business registered with
the Nigerian Corporate Affairs Commission commonly called the CAC.
The CAC is
responsible for the registration of all business entities in the country.
But you’ll
need to answer a couple of questions before getting your business registered.
First, what
kind of business are you starting?
Basically,
there are 3 types of business entity:
- 1.
Sole
proprietorship
- 2.
Private
Limited Liability Company
- 3.
Public
Limited Liability Company.
The
ownership structure of your business will influence the type of business you
should start.
Secondly,
what is your business name?
You would
need to take your business name to the commission to get it verified.
Sometimes, the name you intend to use may already be used by someone. So,
you’ll need to get this sorted first before you can take the next step.
There are
several CAC offices spread across the 36 states of the country. You should
choose the one closest to you. You can do your registration online as the
process can be done online.
Once your
business name is verified, you’ll be given a form to fill. Input the necessary
details and pay the prescribed fee. Then, your application will be processed.
After a few weeks, your business registration should have been concluded and a
certificate will be issued to you and then you can move to the next step.
To register
your business online check http://new.cac.gov.ng/
Step Three: Tax Registration
This step
involves getting your company registered at the tax office. Tax related issues
are under the Federal Inland Revenue Service (FIRS).
This is
where you’ll send the value added taxes, company income taxes and withholding
taxes. It is extremely important that your get registered at the tax office closest
to you.
Once you’re
done with the process. You’ll be given a tax identification number (TIN) which
you can use for your tax processes. Moreover, tax identification number (TIN)
is one of the needed requirements in setting up a corporate account.
Step Four: Obtain the Necessary
Permits
Most
businesses are supervised by associations as a result, one of the things you
need to do is to get your business properly registered with the related body.
For instance, the Pharmacist Council of Nigeria is responsible for overseeing
pharmacy businesses in the country.
You can make
enquiries on the stipulated fees and the things you need to do before you open
your business to the general public.
Failure to
carry out due process can put you in trouble and you can end being fined.
Remember ignorance is no excuse in the court of law. Often times, there are
fees to be paid and guidelines to be followed and you need to know these things
before you can carry business in any of the sectors you choose to.
Once you’ve
sorted out the process of getting your permits and other necessary steps then
you can move on to the next step.
Step Five: Get an Office Space
The process
of renting or leasing your office space can be done simultaneous with steps
two, three and four.
Interestingly,
these days there are some businesses that can be started from the comfort of
your home. For instance, most internet based businesses don’t require an office
space. You can seamlessly work remotely from home. But you may eventually need
an office space on the long run. This will be necessary once your clientele
base begins to expand and you need to employ more staff.
Also, some
businesses are extremely location dependent. This is why it is necessary that
you must have carried out market research prior to acquiring your office space.
One example
is the fast food business. This line of business will do extremely well in a
commercial area than it will in a residential environment.
After
acquiring office premise, the next step is to furnish it to your taste. Also,
the products you will be selling will be brought in at this stage. And if it’s
a service based business, the equipments needed to execute your daily activity
should also be brought in.
Step Six: Create a Website
Almost every
business is online these days. Your business should have a web presence at
least. This makes it easy for potential clients to easily locate your business.
You should
pay particular attention to the user interface of your site. Also, it is
important that your search engine is particularly optimized to search engines
like Google.
These
features cannot be carried out by just anybody with the tag of website
designer. If you really want your business to be exceptional then you should
employ the services of a professional web designer that knows his onions.
To hire a
professional Web designer contact: +2347062918898
For instance
when people search for keywords relating to your business, they should be able
to find your company as one of the top on the list and this is what will make
the process of getting clients easy. Getting a good designer might need you to
pay a reasonable amount of money. Well, by all means please do, because it will
certainly help your business on the long run.
Step Seven: Implement Your Marketing Strategies
“Build it and they will come”
I’m sure
you’ve heard that before. Well, that never works because nobody will come if
you do not tell them to come, this is where your marketing team plays a
prominent role.
Depending on
what kind of business you operate, you need to actively advertise your services
to your potential clients.
You should
find where your prospective customers hang out and seek ways to meet them to
advertise your products.
If you run
an educational or tutorial center, go to schools in your neighborhood and tell
the students about your service. If you run poultry business, go to the market
or visit the retail stores around you and offer your eggs to them.
There are
many ways to execute your marketing strategy and this is where the success of
your business lies. Many businesses have failed because they could not generate
enough customers and one major cause of this is poor marketing efforts.
Step Eight: Develop a brand
It is easy
to fall into the trap of thinking your business is successful due to stream of
customers you have and your revenue generation.
But the
truth is creating a sustainable business goes beyond that. You need to create a
unique value by branding your company appropriately.
For
instance, if you run an eatery or restaurant, you can build your value around
your unique customer service. With many restaurants lacking in this aspect, you
can easily stand out among your peers. Interestingly, it doesn’t cost you much
apart from taking out time to train your staffs in customer service.
Branding
also includes create a logo to signify what your company stands for. Also, your
staff should have a business card or ID card showing where they work.
These simple
tools are very powerful in helping you stand out among other companies in your
niche.
As stated
earlier, it’s easy to get stuck in the profit first mentality but a great
business is all about value creation. And you can make the value you offer
reverberate in your branding message.
To hire a Top Notch Graphic esigner for your brand identity, Contact: +2347069476879
Step Nine: Promote your business
Once you’ve
done all you need to do. You shouldn’t rest your oars. Promote your business
and seek opportunities to showcase your business to your potential clients.
Promotion of your business is something you should never get tired of.
In a short
while, you would see steady improvement in your business.
Finally!
Starting a
business in Nigeria is not for the faint hearted. Although, we seem to have
given you a step by step guide but it’s not really as smooth sailing as shown
in this article. There are some frustrations along the way.
But the
difference between the successful business person and the unsuccessful one is
simply – persistence. Don’t give up in the face of adversity, keep at it. Seek
advice when you’re stuck in a rut and again – DO NOT GIVE UP
Now, it’s
time to take the first step and execute that great business idea of yours -–
Get Started! Good luck!
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